Mental Health Marketing Strategies: Boosting Digital Growth for Wellness Providers

Mental Health Marketing Strategies – A Case Study

Overview: This project centered on implementing comprehensive mental health marketing strategies for Eterna Counselling and Wellness, a renowned provider of mental well-being services. The focus was vast, encompassing efforts to gain new inquiries, connect with their audience, and nurture existing clients, all while supporting their mission of fostering personal growth and mental wellness.

To achieve these goals, I utilized a variety of tools and platforms, including:

ConvertKit for targeted email campaigns that directly engaged their audience.
WordPress for a user-friendly website redesign that reflected their evolving brand identity.
YouTube for impactful video content that amplified their message.
Pinterest for visually appealing posts to foster audience connections and drive engagement.
Podbean for podcast distribution, sharing valuable mental health insights with a broader community.

By combining strategic approaches across multiple platforms, I successfully enhanced Eterna’s online presence and ensured meaningful connections with their audience.

Client: Eterna Counselling and Wellness – A trusted name in mental well-being and personal growth.

Role: Digital Marketing Specialist

Project Timeline: April 2019 – May 2023

Key Responsibilities:

Website Redesign: Revamped the WordPress-based website for improved usability, modernized aesthetics, and SEO optimization to attract new visitors.
Social Media Management: Delivered engaging posts across Instagram, Facebook, and Pinterest, strengthening their online presence and resonating with both new and existing clients.
Brand Marketing: Developed cohesive branding strategies that established trust and promoted a sense of professionalism.
Lead Generation: Used ConvertKit (now Kit) email marketing and targeted campaigns to increase inquiries and conversions.
Content Creation: Designed downloadable digital workbooks and crafted professional video content for YouTube to provide valuable resources to their community.
Podcast Support: Managed distribution on Podbean, allowing Eterna to reach audiences with inspiring, informative episodes on mental health and personal growth.

Results Achieved:

Significant Growth in New Inquiries: Campaigns led to measurable increases in consultation bookings and audience engagement.
Strengthened Audience Connections: Social media efforts fostered authentic interactions, including likes, shares, comments, and valuable community feedback.
Enhanced Client Nurturing: Resources such as digital workbooks and podcasts nurtured existing clients, offering ongoing guidance and support.
Refined Website Experience: The redesigned WordPress site provided seamless navigation, aligning with Eterna’s goal of serving their community more effectively.
Expanded Reach: Podcasts and YouTube content attracted diverse audiences, solidifying Eterna’s reputation as an expert in mental well-being services.

Conclusion: Working with Eterna Counselling and Wellness for over four years provided profound insights into podcast development and its role in connecting with audiences on a deeper level. I further refined my video editing skills, ensuring content was both visually appealing and impactful, and gained an understanding of cohesive brand storytelling, which proved essential in building trust and recognition. This collaboration was not only rewarding in terms of Eterna’s success but also an opportunity for me to grow in areas of digital marketing, branding, and audience engagement.

CREATIVITY IN ACTION

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Behind the strategy

Get to know the visionary behind virtual spirit strategy

I’m Amanda McLaughlin, an Anishinaabe woman and the proud Indigenous founder of Virtual Spirit Strategy. This company is more than a business—it’s a reflection of my values, my heritage, and my vision for fostering connection and empowerment through digital marketing. Based in Langley, BC, I founded Virtual Spirit Strategy in 2024 with one clear mission: to create impactful digital experiences that elevate voices and foster community. The core of my work is deeply rooted in Anishinaabe principles of community, connection, creativity, and empowerment. I go beyond marketing to create spaces where people feel seen, heard, and uplifted, using digital storytelling to amplify brands, build connections, and empower businesses.

Virtual Spirit Strategy is also a celebration of identity. I carry the strength and resilience of my ancestors with me, and I infuse their teachings into everything I do. Each project is an opportunity to honour those traditions while embracing modern innovation. From collaborating with mission-driven organizations to creating strategies that spark engagement, my work is grounded in passion, respect, and innovation. I believe in a world where businesses grow not just through numbers but through relationships—relationships with their clients, communities, and values. My goal is to help you tell your unique story and succeed in ways that feel authentic and impactful. Together, I’m confident we can create positive change and shape a brighter digital future.