At Virtual Spirit Strategy, we had the privilege of collaborating with the Urban Native Youth Association (UNYA), a dedicated non-profit organization focused on empowering Indigenous youth and fostering community support. Our mission was to enhance UNYA’s digital presence with strategic social media management. By developing separate platforms for distinct audiences and creating engaging content, we successfully increased engagement and support for UNYA’s mission. This case study explores the objectives, responsibilities, and results of this transformative project.
Client: Urban Native Youth Association (UNYA)
Project: Enhancing Digital Presence through Targeted Social Media Strategies
Objective: To enhance the digital presence of UNYA by creating a targeted social media strategy that engages both youth and the broader community, including sponsors.
Strategic Social Media Management: Responsibilities
Creating a Dual Social Media Strategy:
- Develop separate social media platforms tailored to the two distinct audiences: youth and the broader community.
- Craft content that resonates more effectively with each group, ensuring relevant and engaging posts for both audiences.
Engaging Youth Through Social Media:
- Create dynamic and interactive posts to capture the interest of youth.
- Announce monthly calendars, share stories of inspiration, and highlight opportunities for involvement.
- Collaborate with UNYA staff to gather authentic content that resonates with young people and encourages their active participation.
Promoting Events, Fundraisers, and Donations:
- Leverage social media to promote UNYA’s events, fundraisers, and donation drives.
- Use compelling visuals and heartfelt messages to inspire the community to support UNYA’s mission.
- Collaborate with the fundraising manager to ensure marketing efforts are well-coordinated and impactful.
Highlighting the Bentwood Box Fundraiser:
- Share visually engaging posts and heartfelt stories about the significance of the bentwood box.
- Capture the community’s attention and ensure marketing efforts are impactful in collaboration with the fundraising manager.
Results
The Bentwood Box Fundraiser exemplified the success of our efforts. We captured the community’s attention by sharing visually engaging posts and heartfelt stories about the bentwood box’s significance. Working closely with the fundraising manager, we ensured the marketing efforts were well-coordinated and impactful, significantly enhancing the campaign’s reach and engagement. During the campaign, the analytics showed a total of 54,192 views, with 61.1% from followers and 38.9% from non-followers. The accounts reached increased by 281% to 14,487.
These results on the right show significant improvements across all metrics. The longer duration and likely more engaging content led to higher views, likes, comments, shares, and saves. Increased interactions and profile activity reflect a more engaged audience. The substantial increase in reach to non-followers indicates wider appeal and effectiveness in attracting new audiences.
These insights highlight the impact of content optimization and strategic approach in enhancing social media performance.
Conclusion: Our collaboration with UNYA demonstrates the power of strategic social media management in the non-profit sector. By targeting distinct audiences with tailored content, we enhanced engagement and support for UNYA’s mission, ultimately building a stronger, more connected community.
Join us in supporting UNYA and discover how Virtual Spirit Strategy can elevate your organization’s digital presence.
