Content Creation Services & Social Media Management: Empowering a Spiritual Audience

Content Creation Services & Social Media Management – A Case Study

Overview: This project focused on empowering Sara Yagoub, a spiritually inspiring influencer, by enhancing her online presence and expanding her reach. Leveraging high-quality content creation services and effective social media management, I worked closely with Sara to align with her vision of inspiring and uplifting her community. My hands-on contributions played a key role in increasing the visibility and appeal of her digital brand, creating a polished, cohesive, and engaging online presence.

To achieve these objectives, I utilized various tools and platforms to maximize efficiency and streamline workflows:

Planoly for scheduling and planning social media posts to maintain a consistent online presence.
Kajabi to assist in creating and marketing her online courses.
Trello for task and workflow management, ensuring that projects stayed on track.
Toggl for time tracking and productivity optimization.

The primary focus of my contributions was to execute Sara’s ideas while elevating the quality of her content. By tailoring my work to her audience’s needs, I ensured her message deeply resonated with her followers.

Client: Sara Yagoub – Renowned Spiritually Empowering Influencer

Role: Social Media Manager & Content Creator

Project Timeline: 2020-2021

Key Responsibilities:

Social Media Content Creation: Developed engaging posts, graphics, and captions that aligned with Sara’s spiritual empowerment journey, ensuring they reflected her brand voice.
Platform Management: Scheduled and managed content across Instagram, Facebook, and YouTube to maintain a consistent presence and maximize reach.
Video Editing: Edited video content for social media and YouTube, creating visually compelling narratives to amplify her message.
Audience Engagement: Fostered a sense of community by responding to comments and messages, building stronger connections with her audience.
Brand Enhancement: Supported Sara in creating a cohesive visual and messaging identity, elevating both her professional and personal brand.

Results Achieved:

Increased Visibility: Sara’s follower base grew significantly through consistent posting and audience-focused content.
Boosted Engagement: Interactions, including likes, shares, and comments, rose substantially as her audience connected with authentic and inspiring content.
Elevated Brand Presence: Her platforms reflected a polished and cohesive look, solidifying her position as a trusted voice in the spiritually conscious community.

Conclusion: This collaboration with Sara Yagoub highlighted the transformative power of content creation services in building a meaningful online presence. Working on this project not only contributed to Sara’s digital success but also allowed me to expand my own skill set in multiple areas of digital marketing. Key learnings included:

Course Creation: Developing online courses on Kajabi taught me how to structure, market, and deliver impactful content effectively.
Email Marketing: Managing campaigns provided insights into connecting directly with audiences and driving engagement.
Online Event Promotion: Supporting her event promotion efforts emphasized the importance of strategic planning and engaging content in ensuring success.

By seamlessly blending Sara’s vision with creative execution, this project demonstrated the incredible potential of content creation services and social media management in amplifying a brand’s message. Together, we cultivated a digital presence that not only expanded her audience but also deepened the connection with her community.

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Behind the strategy

Get to know the visionary behind virtual spirit strategy

I’m Amanda McLaughlin, an Anishinaabe woman and the proud Indigenous founder of Virtual Spirit Strategy. This company is more than a business—it’s a reflection of my values, my heritage, and my vision for fostering connection and empowerment through digital marketing. Based in Langley, BC, I founded Virtual Spirit Strategy in 2024 with one clear mission: to create impactful digital experiences that elevate voices and foster community. The core of my work is deeply rooted in Anishinaabe principles of community, connection, creativity, and empowerment. I go beyond marketing to create spaces where people feel seen, heard, and uplifted, using digital storytelling to amplify brands, build connections, and empower businesses.

Virtual Spirit Strategy is also a celebration of identity. I carry the strength and resilience of my ancestors with me, and I infuse their teachings into everything I do. Each project is an opportunity to honour those traditions while embracing modern innovation. From collaborating with mission-driven organizations to creating strategies that spark engagement, my work is grounded in passion, respect, and innovation. I believe in a world where businesses grow not just through numbers but through relationships—relationships with their clients, communities, and values. My goal is to help you tell your unique story and succeed in ways that feel authentic and impactful. Together, I’m confident we can create positive change and shape a brighter digital future.