Effective Catering Business Marketing: Elevating Ritz Catering’s Brand

Catering Business Marketing for Ritz Catering & Grill – A Case Study

Overview: This case study highlights an eight-year collaboration with Ritz Catering & Grill, a premier catering and lunch dining provider in the Lower Mainland, aimed at enhancing their digital presence through effective catering business marketing strategies. As a Social Media Manager and Content Creator, I worked hands-on to promote both sides of their business—catering services and their lunch restaurant—by leveraging digital tools, engaging content, and consistent brand messaging.

To achieve these goals, I utilized the following platforms:

Adobe Premiere Pro for editing and producing high-quality videos tailored to their diverse audience.
WordPress to manage and update their website, ensuring it remained dynamic, user-friendly, and visually appealing.
Meta Business Suite to monitor analytics and effectively manage Facebook and Instagram accounts.

This approach resulted in an enhanced digital presence, stronger customer engagement, and increased visibility for their catering services and restaurant offerings.

Client: Ritz Catering & Grill – A Leading Caterer in the Lower Mainland

Role: Social Media Manager & Content Creator

Project Timeline: Various Points From 2016-2024

Key Responsibilities:

Social Media Management: Created and managed engaging content for Facebook and Instagram to promote both catering services for events and restaurant specials.
Website Management: Regularly updated the WordPress site with fresh content and visuals, highlighting seasonal specials and menu updates.
Blog Writing: Authored engaging blog posts on topics such as catering tips, seasonal recipes, and dining experiences to position Ritz Catering & Grill as an industry leader.
Video Editing: Produced compelling video campaigns, including the popular “Ask Chef” series, showcasing culinary expertise and appealing to event planners and restaurant patrons.
Customer Interaction: Actively engaged with followers on social media, building trust and forging stronger connections across both business segments.

Results Achieved:

Enhanced Online Presence: Social media campaigns increased followings and engagement, bolstered by hashtags such as “catering tips,” “restaurant specials,” and “recipe inspiration.”
Successful Video Campaigns: The “Ask Chef” series highlighted their culinary talent while adding a personal touch to their brand.
Strengthened Customer Engagement: Meaningful interactions led to repeat clients and positive word-of-mouth referrals.

Conclusion: This collaboration exemplified the power of catering business marketing in elevating a brand’s online presence. Working with Ritz Catering & Grill provided opportunities to refine my expertise in the following areas:

Website Management: Successfully maintaining a dynamic WordPress site that served two distinct business needs.
Blog Writing: Creating informative and engaging content that resonated with both event planners and dining enthusiasts.
Video Production: Producing professional, engaging video campaigns that showcased culinary artistry while building brand personality.

Overall, this project demonstrated the value of thoughtful content creation and targeted marketing strategies in connecting with audiences and driving business success.

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Behind the strategy

Get to know the visionary behind virtual spirit strategy

I’m Amanda McLaughlin, an Anishinaabe woman and the proud Indigenous founder of Virtual Spirit Strategy. This company is more than a business—it’s a reflection of my values, my heritage, and my vision for fostering connection and empowerment through digital marketing. Based in Langley, BC, I founded Virtual Spirit Strategy in 2024 with one clear mission: to create impactful digital experiences that elevate voices and foster community. The core of my work is deeply rooted in Anishinaabe principles of community, connection, creativity, and empowerment. I go beyond marketing to create spaces where people feel seen, heard, and uplifted, using digital storytelling to amplify brands, build connections, and empower businesses.

Virtual Spirit Strategy is also a celebration of identity. I carry the strength and resilience of my ancestors with me, and I infuse their teachings into everything I do. Each project is an opportunity to honour those traditions while embracing modern innovation. From collaborating with mission-driven organizations to creating strategies that spark engagement, my work is grounded in passion, respect, and innovation. I believe in a world where businesses grow not just through numbers but through relationships—relationships with their clients, communities, and values. My goal is to help you tell your unique story and succeed in ways that feel authentic and impactful. Together, I’m confident we can create positive change and shape a brighter digital future.